How to be more Influential on LinkedIn.
Posted by TRO
If you have anything to do with marketing, or media in general, you should be aware of influencer marketing. According to mediakix.com, the influencer marketing industry is expected to reach between $5-$10 Billion dollars over the next 5 years. Consumers are wising up to traditional advertising and ,with the addition of adblocker, conversion…
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3 Facebook Advertising Strategies Your Small Business Should Implement.
Posted by TRO
When it comes to online digital advertising, nothing beats customized targeting. Being able to get your ads in front of the right people is crucial to having a cost effective lead generation campaign. The best targeting platforms by far are Google and Facebook. If you don’t currently have some kind of advertising budget…
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How Can Technology Companies Use SEO to Generate Quality Leads?
Posted by TRO
Chances are if you are involved in technology, you’ve heard about SEO. Search Engine Optimization or SEO is when you use keywords to move up in the ranks when a potential customer searches for your specific industry. So, if you were a company that provided cell phone repair, for instance, you would want…
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Why Optimizing Your Website Matters (Even Without Sales)
Posted by TRO
I’m sure we have all experienced it (working at TRO I know I have). We get a request by someone to check out their product or services and we want to see what they have to offer. The first place we check is their website only to find out it’s horrible. Worse yet, sometimes they…
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Why you Should Stop Cold Calling.
Posted by TRO
When I first started at TRO, I remember my boss talking about his previous team making 1000’s of cold calls a week for several years while watching their metrics dwindle. Having done cold calling before for a large corporation, I can understand the frustration of trying to close customers this way. A lot of companies…
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4 Tips to Improve and Grow Your Instagram Page.
Posted by TRO
Instagram is a powerful social tool. With over one billion active monthly users since being acquired by Facebook in 2012, it is no wonder businesses want to use it to their advantage. As the content manager for TRO and a local food blog, here are four tips that I wish someone told me…
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Good vs Bad LinkedIn Introductions
Posted by TRO
When it comes to professional networking online, few websites can compare to LinkedIn. While it’s important to maintain an online presence and have potential clients reach out to you themselves, it’s just as important for you to reach out as well. While you may want to try and recruit or sell a service…
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