two consultants shaking hands stock photo
Sep 11

3 Tips to Improve your Sales Process as a Consultant

Posted by TRO

If you are thinking about starting your own consulting service or if you are currently running one, the toughest part is often how to get consulting clients in the first place. You know your services are beneficial and so do clients you have worked with in the past. But now you have reached…

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outbound vs inbound lead generation
Sep 4

The Good and Bad of Inbound and Outbound leads

Posted by TRO

When it comes to lead generation, inbound and outbound are two different games. Inbound vs outbound leads have their advantages and disadvantages but each work well together to earn your business revenue. Outbound Lead Generation Advantages: Can browse and target the exact market you want to make prospects more qualified. Have direct control…

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Aug 15

How to be more Influential on LinkedIn.

Posted by TRO

If you have anything to do with marketing, or media in general, you should be aware of influencer marketing. According to mediakix.com, the influencer marketing industry is expected to reach between $5-$10 Billion dollars over the next 5 years. Consumers are wising up to traditional advertising and ,with the addition of adblocker, conversion…

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Advertising with facebook on phone
Aug 6

3 Facebook Advertising Strategies Your Small Business Should Implement.

Posted by TRO

When it comes to online digital advertising, nothing beats customized targeting. Being able to get your ads in front of the right people is crucial to having a cost effective lead generation campaign. The best targeting platforms by far are Google and Facebook. If you don’t currently have some kind of advertising budget…

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Aug 1

How Can Technology Companies Use SEO to Generate Quality Leads?

Posted by TRO

Chances are if you are involved in technology, you’ve heard about SEO. Search Engine Optimization or SEO is when you use keywords to move up in the ranks when a potential customer searches for your specific industry. So, if you were a company that provided cell phone repair, for instance, you would want…

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Jul 16

Why Optimizing Your Website Matters (Even Without Sales)

Posted by TRO

I’m sure we have all experienced it (working at TRO I know I have). We get a request by someone to check out their product or services and we want to see what they have to offer. The first place we check is their website only to find out it’s horrible. Worse yet, sometimes they…

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cold calling sucks frustrated sales person
Jul 9

Why you Should Stop Cold Calling.

Posted by TRO

When I first started at TRO, I remember my boss talking about his previous team making 1000’s of cold calls a week for several years while watching their metrics dwindle. Having done cold calling before for a large corporation, I can understand the frustration of trying to close customers this way. A lot of companies…

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