The Problem with the “Sell me this Pen” Question.
Posted by TRO
I was browsing Quora the other day and an interesting post came up. “Is the sell me this pen question still relevant?” The answers that I saw quite frankly astounded me. People were saying things like “It’s relevant if you are hiring a sales person” and “A sales person needs to know how to sell…
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Sorry, Cold Calling is Still Obsolete
Posted by TRO
For those of you who have been following my articles for a while, you might remember an earlier blog post I wrote titled “Why you Should Stop Cold Calling.” I also edited a video for TRO called “Why we Quit Cold Calls.” So as you can already tell, I’m not a fan of…
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How to Introduce Yourself on LinkedIn (2020)
Posted by TRO
For any sales person, recruiter or business owner trying to grow, LinkedIn is a great platform to meet potential clients. LinkedIn has the casual atmosphere of a social media platform combined with a concentration on building business relationships. The amount of advanced targeting you can do also really allows you to narrow in…
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3 Tips to Improve your Sales Process as a Consultant
Posted by TRO
If you are thinking about starting your own consulting service or if you are currently running one, the toughest part is often how to get consulting clients in the first place. You know your services are beneficial and so do clients you have worked with in the past. But now you have reached…
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The Good and Bad of Inbound and Outbound leads
Posted by TRO
When it comes to lead generation, inbound and outbound are two different games. Inbound vs outbound leads have their advantages and disadvantages but each work well together to earn your business revenue. Outbound Lead Generation Advantages: Can browse and target the exact market you want to make prospects more qualified. Have direct control…
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How to be more Influential on LinkedIn.
Posted by TRO
If you have anything to do with marketing, or media in general, you should be aware of influencer marketing. According to mediakix.com, the influencer marketing industry is expected to reach between $5-$10 Billion dollars over the next 5 years. Consumers are wising up to traditional advertising and ,with the addition of adblocker, conversion…
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3 Facebook Advertising Strategies Your Small Business Should Implement.
Posted by TRO
When it comes to online digital advertising, nothing beats customized targeting. Being able to get your ads in front of the right people is crucial to having a cost effective lead generation campaign. The best targeting platforms by far are Google and Facebook. If you don’t currently have some kind of advertising budget…
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