Jun 7

How to Follow up with Digital Leads

Posted by TRO

Congratulations, you did it, you have perfected your online marketing strategy. Your prospects filled out your form, responded to your email, or reached out to you directly for more information. You have leads that are interested but now you don’t know how to respond to them. As a lead generation specialist, I hear…

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May 21

What is the Purpose of Email Marketing?

Posted by TRO

Lead generation is the first and one of the most important steps in the sales process. Without an enticing offer or reason for a prospect to take interest in you, your sales funnel will be closed to them. This is especially true in the B2B space where most marketers use email as their…

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Email Marketing- Increase Open Rates - Spam Folder
Mar 21

Three Email Techniques to Increase Open Rates

Posted by TRO

Using email to generate B2B leads is effective. According to Hubspot, three-quarters of companies agree that email offers “excellent” to “good” ROI and 86% of professionals prefer to use email when communicating for business purposes. The problem many businesses face, however, is low open rates. On average, the open rate for email is…

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Sep 27

Three Types of Leads and How To Treat Them

Posted by TRO

Each kind of lead is different, so each one needs to be dealt with in its own way.  Much like a friend. according to digitalmarketer.com, you need to understand the differences in how to approach a lead to develop it into a real sale.  We will discuss the three most common types of…

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Social Media Marketing - Facebook Logo
Feb 27

Facebook Can Timewarp Your Business

Posted by TRO

Let me explain! If you could go back in time, to the year 2000, you would know that every keyword about your business you can buy on google for $.50 in 10 years will cost $5.00 and in 17 years will cost $12.00. You would also know what kind of conversion rates you…

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Email Marketing Tips Image
Jan 13

Do’s and Don’ts of Email Marketing

Posted by TRO

For starters, we are talking about opt-in marketing emails. That means emails with a formatted layout with nice images and boxes and buttons. And opt-in means these people are either current clients, past clients, prospects or others who have agreed to receive emails from you. Subscribers. Blasting people who don’t know you with…

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Nov 22

3 Things to Keep Leads Coming In

Posted by TRO

Everyone would love to have a steady stream of qualified leads coming in all year long; actually if you had that, you could build any business over time. So treating this business problem as a major Key Result Area and making it a part of your quarterly review process is a good place…

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