Email Marketing- Increase Open Rates - Spam Folder
Mar 21

Three Email Techniques to Increase Open Rates

Posted by TRO

Using email to generate B2B leads is effective. According to Hubspot, three-quarters of companies agree that email offers “excellent” to “good” ROI and 86% of professionals prefer to use email when communicating for business purposes. The problem many businesses face, however, is low open rates. On average, the open rate for email is…

Read More

Sep 27

Three Types of Leads and How To Treat Them

Posted by TRO

Each kind of lead is different, so each one needs to be dealt with in its own way.  Much like a friend. according to digitalmarketer.com, you need to understand the differences in how to approach a lead to develop it into a real sale.  We will discuss the three most common types of…

Read More

Social Media Marketing - Facebook Logo
Feb 27

Facebook Can Timewarp Your Business

Posted by TRO

Let me explain! If you could go back in time, to the year 2000, you would know that every keyword about your business you can buy on google for $.50 in 10 years will cost $5.00 and in 17 years will cost $12.00. You would also know what kind of conversion rates you…

Read More

Email Marketing Tips Image
Jan 13

Do’s and Don’ts of Email Marketing

Posted by TRO

For starters, we are talking about opt-in marketing emails. That means emails with a formatted layout with nice images and boxes and buttons. And opt-in means these people are either current clients, past clients, prospects or others who have agreed to receive emails from you. Subscribers. Blasting people who don’t know you with…

Read More

Nov 22

3 Things to Keep Leads Coming In

Posted by TRO

Everyone would love to have a steady stream of qualified leads coming in all year long; actually if you had that, you could build any business over time. So treating this business problem as a major Key Result Area and making it a part of your quarterly review process is a good place…

Read More

Nov 18

How to Open the Top of Your Lead Funnel

Posted by TRO

A lead funnel consists of marketing at the top and sales activities at the bottom generating revenue. Marketing feeds the top of the sales funnel. Salespeople are always doing discovery meetings, solving problems, and closing the deal. The bottom of the sales funnel is where the money comes out and everybody wins. There…

Read More

Nov 14

Only pick leads when they’re ripe

Posted by TRO

Apples, when not ripe, don’t taste very good. It’s a season thing. Same thing with a dating relationship, timing is everything; don’t rush in. Same thing with leads! According to HubSpot, 80% of sales require 5 follow-ups. To make use of this principle, pay attention to the 4 parts to the buyer’s journey.…

Read More