Three Email Techniques to Increase Open Rates
Posted by TRO
Using email to generate B2B leads is effective. According to Hubspot, three-quarters of companies agree that email offers “excellent” to “good” ROI and 86% of professionals prefer to use email when communicating for business purposes. The problem many businesses face, however, is low open rates. On average, the open rate for email is…
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Three Types of Leads and How To Treat Them
Posted by TRO
Each kind of lead is different, so each one needs to be dealt with in its own way. Much like a friend. according to digitalmarketer.com, you need to understand the differences in how to approach a lead to develop it into a real sale. We will discuss the three most common types of…
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Facebook Can Timewarp Your Business
Posted by TRO
Let me explain! If you could go back in time, to the year 2000, you would know that every keyword about your business you can buy on google for $.50 in 10 years will cost $5.00 and in 17 years will cost $12.00. You would also know what kind of conversion rates you…
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Do’s and Don’ts of Email Marketing
Posted by TRO
For starters, we are talking about opt-in marketing emails. That means emails with a formatted layout with nice images and boxes and buttons. And opt-in means these people are either current clients, past clients, prospects or others who have agreed to receive emails from you. Subscribers. Blasting people who don’t know you with…
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3 Things to Keep Leads Coming In
Posted by TRO
Everyone would love to have a steady stream of qualified leads coming in all year long; actually if you had that, you could build any business over time. So treating this business problem as a major Key Result Area and making it a part of your quarterly review process is a good place…
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How to Open the Top of Your Lead Funnel
Posted by TRO
A lead funnel consists of marketing at the top and sales activities at the bottom generating revenue. Marketing feeds the top of the sales funnel. Salespeople are always doing discovery meetings, solving problems, and closing the deal. The bottom of the sales funnel is where the money comes out and everybody wins. There…
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Only pick leads when they’re ripe
Posted by TRO
Apples, when not ripe, don’t taste very good. It’s a season thing. Same thing with a dating relationship, timing is everything; don’t rush in. Same thing with leads! According to HubSpot, 80% of sales require 5 follow-ups. To make use of this principle, pay attention to the 4 parts to the buyer’s journey.…
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