What is Marketing Automation and should I be paying attention?
Posted by TRO
Everyone is talking about it. Is this going to be mandatory soon, like having a website? We don’t have all the answers, but with a plethora of platforms (say 5x fast) you can pick the level of complexity and your price point. So lets start at what is it? Here’s a nice working…
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10 Ways to Manage Sales Leads
Posted by TRO
If you’re looking for ways to increase revenue–and what smart entrepreneur isn’t–one of the fundamental processes you need to review is your lead management program. Prospect leads can originate in a variety of ways, and there is often only a very loose structure in place to manage and react to those leads. Your…
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New Stat: Salespeople Only Spend 1/3 of Their Time Selling
Posted by TRO
You probably read the title of this post and thought, “that wasn’t the case for our salespeople,” but according to Docurated’s State of Sales Productivity 2015 study it probably was. Respondents claim that content search and utilization will help to improve sales productivity, but many companies aren’t focusing on improving this issue. The research by…
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