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Dec 10

Why you can’t Convert Everyone

Posted by TRO

Email conversion can be tough. When measuring the effectiveness of your email campaigns, one of the crucial metrics to examine is the responses you get. Reading message feedback is a great indicator to see if your campaign is reaching the right people in an effective way. Looking at my own messaging I came…

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May 21

What is the Purpose of Email Marketing?

Posted by TRO

Lead generation is the first and one of the most important steps in the sales process. Without an enticing offer or reason for a prospect to take interest in you, your sales funnel will be closed to them. This is especially true in the B2B space where most marketers use email as their…

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Email Marketing- Increase Open Rates - Spam Folder
Mar 21

Three Email Techniques to Increase Open Rates

Posted by TRO

Using email to generate B2B leads is effective. According to Hubspot, three-quarters of companies agree that email offers “excellent” to “good” ROI and 86% of professionals prefer to use email when communicating for business purposes. The problem many businesses face, however, is low open rates. On average, the open rate for email is…

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Jan 13

Do’s and Don’ts of Email Marketing

Posted by TRO

For starters, we are talking about opt-in marketing emails. That means emails with a formatted layout with nice images and boxes and buttons. And opt-in means these people are either current clients, past clients, prospects or others who have agreed to receive emails from you. Subscribers. Blasting people who don’t know you with…

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