Jul 16

Why Optimizing Your Website Matters (Even Without Sales)

Posted by TRO

I’m sure we have all experienced it (working at TRO I know I have). We get a request by someone to check out their product or services and we want to see what they have to offer. The first place we check is their website only to find out it’s horrible. Worse yet, sometimes they…

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cold calling sucks frustrated sales person
Jul 9

Why you Should Stop Cold Calling.

Posted by TRO

When I first started at TRO, I remember my boss talking about his previous team making 1000’s of cold calls a week for several years while watching their metrics dwindle. Having done cold calling before for a large corporation, I can understand the frustration of trying to close customers this way. A lot of companies…

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Jul 2

4 Tips to Improve and Grow Your Instagram Page.

Posted by TRO

Instagram is a powerful social tool. With over one billion active monthly users since being acquired by Facebook  in 2012, it is no wonder businesses want to use it to their advantage.  As the content manager for TRO and a local food blog, here are four tips that I wish someone told me…

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Jun 7

How to Follow up with Digital Leads

Posted by TRO

Congratulations, you did it, you have perfected your online marketing strategy. Your prospects filled out your form, responded to your email, or reached out to you directly for more information. You have leads that are interested but now you don’t know how to respond to them. As a lead generation specialist, I hear…

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Sep 27

Three Types of Leads and How To Treat Them

Posted by TRO

Each kind of lead is different, so each one needs to be dealt with in its own way.  Much like a friend. according to digitalmarketer.com, you need to understand the differences in how to approach a lead to develop it into a real sale.  We will discuss the three most common types of…

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Social Media Marketing - Facebook Logo
Feb 27

Facebook Can Timewarp Your Business

Posted by TRO

Let me explain! If you could go back in time, to the year 2000, you would know that every keyword about your business you can buy on google for $.50 in 10 years will cost $5.00 and in 17 years will cost $12.00. You would also know what kind of conversion rates you…

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Nov 22

3 Things to Keep Leads Coming In

Posted by TRO

Everyone would love to have a steady stream of qualified leads coming in all year long; actually if you had that, you could build any business over time. So treating this business problem as a major Key Result Area and making it a part of your quarterly review process is a good place…

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