Sorry, Cold Calling is Still Obsolete
Posted by TRO
For those of you who have been following my articles for a while, you might remember an earlier blog post I wrote titled “Why you Should Stop Cold Calling.” I also edited a video for TRO called “Why we Quit Cold Calls.” So as you can already tell, I’m not a fan of…
Read More
3 Tips to Improve your Sales Process as a Consultant
Posted by TRO
If you are thinking about starting your own consulting service or if you are currently running one, the toughest part is often how to get consulting clients in the first place. You know your services are beneficial and so do clients you have worked with in the past. But now you have reached…
Read More
The Good and Bad of Inbound and Outbound leads
Posted by TRO
When it comes to lead generation, inbound and outbound are two different games. Inbound vs outbound leads have their advantages and disadvantages but each work well together to earn your business revenue. Outbound Lead Generation Advantages: Can browse and target the exact market you want to make prospects more qualified. Have direct control…
Read More
How Can Technology Companies Use SEO to Generate Quality Leads?
Posted by TRO
Chances are if you are involved in technology, you’ve heard about SEO. Search Engine Optimization or SEO is when you use keywords to move up in the ranks when a potential customer searches for your specific industry. So, if you were a company that provided cell phone repair, for instance, you would want…
Read More
Why Optimizing Your Website Matters (Even Without Sales)
Posted by TRO
I’m sure we have all experienced it (working at TRO I know I have). We get a request by someone to check out their product or services and we want to see what they have to offer. The first place we check is their website only to find out it’s horrible. Worse yet, sometimes they…
Read More
Why you Should Stop Cold Calling.
Posted by TRO
When I first started at TRO, I remember my boss talking about his previous team making 1000’s of cold calls a week for several years while watching their metrics dwindle. Having done cold calling before for a large corporation, I can understand the frustration of trying to close customers this way. A lot of companies…
Read More
How to Follow up with Digital Leads
Posted by TRO
Congratulations, you did it, you have perfected your online marketing strategy. Your prospects filled out your form, responded to your email, or reached out to you directly for more information. You have leads that are interested but now you don’t know how to respond to them. As a lead generation specialist, I hear…
Read More