Jul 16

Why Optimizing Your Website Matters (Even Without Sales)

Posted by TRO

I’m sure we have all experienced it (working at TRO I know I have). We get a request by someone to check out their product or services and we want to see what they have to offer. The first place we check is their website only to find out it’s horrible. Worse yet, sometimes they…

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cold calling sucks frustrated sales person
Jul 9

Why you Should Stop Cold Calling.

Posted by TRO

When I first started at TRO, I remember my boss talking about his previous team making 1000’s of cold calls a week for several years while watching their metrics dwindle. Having done cold calling before for a large corporation, I can understand the frustration of trying to close customers this way. A lot of companies…

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Jun 7

How to Follow up with Digital Leads

Posted by TRO

Congratulations, you did it, you have perfected your online marketing strategy. Your prospects filled out your form, responded to your email, or reached out to you directly for more information. You have leads that are interested but now you don’t know how to respond to them. As a lead generation specialist, I hear…

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Sep 27

Three Types of Leads and How To Treat Them

Posted by TRO

Each kind of lead is different, so each one needs to be dealt with in its own way.  Much like a friend. according to digitalmarketer.com, you need to understand the differences in how to approach a lead to develop it into a real sale.  We will discuss the three most common types of…

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Nov 22

3 Things to Keep Leads Coming In

Posted by TRO

Everyone would love to have a steady stream of qualified leads coming in all year long; actually if you had that, you could build any business over time. So treating this business problem as a major Key Result Area and making it a part of your quarterly review process is a good place…

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Nov 18

How to Open the Top of Your Lead Funnel

Posted by TRO

A lead funnel consists of marketing at the top and sales activities at the bottom generating revenue. Marketing feeds the top of the sales funnel. Salespeople are always doing discovery meetings, solving problems, and closing the deal. The bottom of the sales funnel is where the money comes out and everybody wins. There…

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Nov 14

Only pick leads when they’re ripe

Posted by TRO

Apples, when not ripe, don’t taste very good. It’s a season thing. Same thing with a dating relationship, timing is everything; don’t rush in. Same thing with leads! According to HubSpot, 80% of sales require 5 follow-ups. To make use of this principle, pay attention to the 4 parts to the buyer’s journey.…

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