Jun 7

How to Follow up with Digital Leads

Posted by TRO

Congratulations, you did it, you have perfected your online marketing strategy. Your prospects filled out your form, responded to your email, or reached out to you directly for more information. You have leads that are interested but now you don’t know how to respond to them. As a lead generation specialist, I hear…

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Sep 27

Three Types of Leads and How To Treat Them

Posted by TRO

Each kind of lead is different, so each one needs to be dealt with in its own way.  Much like a friend. according to digitalmarketer.com, you need to understand the differences in how to approach a lead to develop it into a real sale.  We will discuss the three most common types of…

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Nov 22

3 Things to Keep Leads Coming In

Posted by TRO

Everyone would love to have a steady stream of qualified leads coming in all year long; actually if you had that, you could build any business over time. So treating this business problem as a major Key Result Area and making it a part of your quarterly review process is a good place…

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Nov 18

How to Open the Top of Your Lead Funnel

Posted by TRO

A lead funnel consists of marketing at the top and sales activities at the bottom generating revenue. Marketing feeds the top of the sales funnel. Salespeople are always doing discovery meetings, solving problems, and closing the deal. The bottom of the sales funnel is where the money comes out and everybody wins. There…

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Nov 14

Only pick leads when they’re ripe

Posted by TRO

Apples, when not ripe, don’t taste very good. It’s a season thing. Same thing with a dating relationship, timing is everything; don’t rush in. Same thing with leads! According to HubSpot, 80% of sales require 5 follow-ups. To make use of this principle, pay attention to the 4 parts to the buyer’s journey.…

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Nov 5

There has to be a reason to talk!

Posted by Isaac

Here’s a common problem we see in the lead generation world. A phone call uncovers services are needed A time to talk in more depth is scheduled Calendar invites are accepted. The appointment date rolls around, and, no one is on the other end. Why does this happen? To understand, you have to put…

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Oct 20

Sow the seed, reap big rewards

Posted by TRO

Lead Nurturing comes before Lead Plucking! Scene from a typical marketing conversation~ Client:”I’m looking to get some new leads going” TRO: “great, that’s what we do” Client: “we want to get started next week” TRO: ” I’m sure we can accommodate that” Client: “and we need the leads to create revenue this Quarter”…

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