Nov 5

There has to be a reason to talk!

Posted by Isaac

Here’s a common problem we see in the lead generation world. A phone call uncovers services are needed A time to talk in more depth is scheduled Calendar invites are accepted. The appointment date rolls around, and, no one is on the other end. Why does this happen? To understand, you have to put…

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Oct 20

Sow the seed, reap big rewards

Posted by TRO

Lead Nurturing comes before Lead Plucking! Scene from a typical marketing conversation~ Client:”I’m looking to get some new leads going” TRO: “great, that’s what we do” Client: “we want to get started next week” TRO: ” I’m sure we can accommodate that” Client: “and we need the leads to create revenue this Quarter”…

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Oct 12

5 things to do when you have 50 Million contacts and no leads.

Posted by TRO

There is a false sense of security when we hide in big numbers. When it comes time for a reckoning, only true numbers stand the test. It’s like having a giant piggy bank sitting on top of your dresser. And as a kid you look up at that piggy bank and you think…

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Jun 30

The birth of a lead

Posted by TRO

Here’s a little story of how many leads are born today. There’s a conference table, there sit a ceo, cfo, coo, it and other staffers. a recurring business problem comes up again. for the third time. Someone suggests we should do something about it, and the idea enters into discussion. “First, does anyone…

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Mar 11

3 things to keep quality leads coming in

Posted by TRO

1. Value the Process Understanding why leads are hard to come by is very important. Finding a reproducible way feed companies into the top of your sales funnel. We talk to people that don’t even want to work through a proper strategy, but they want leads. Maybe we should cover what the heck…

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Mar 10

The cost of doing nothing

Posted by TRO

The cost of doing nothing is famous sales rhetoric. It’s also a real thing, although it seems to smack of Monday morning quarterback. The cost of doing nothing just ponders the idea of lost opportunities and revenue if new avenues are not pursued. Also, the things we’re doing now may have a crash…

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Mar 2

How to never have a bad week in prospecting

Posted by TRO

Here at TRO, we get leads every week for technology firms across North America. It’s a moving target and our clients want results every week. We do a lot of things here and have developed best practices to make sure that happens. To condense some of those ideas for the typical salesperson that…

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