Oct 12

5 things to do when you have 50 Million contacts and no leads.

Posted by TRO

There is a false sense of security when we hide in big numbers. When it comes time for a reckoning, only true numbers stand the test. It’s like having a giant piggy bank sitting on top of your dresser. And as a kid you look up at that piggy bank and you think…

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Jun 30

The birth of a lead

Posted by TRO

Here’s a little story of how many leads are born today. There’s a conference table, there sit a ceo, cfo, coo, it and other staffers. a recurring business problem comes up again. for the third time. Someone suggests we should do something about it, and the idea enters into discussion. “First, does anyone…

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Mar 11

3 things to keep quality leads coming in

Posted by TRO

1. Value the Process Understanding why leads are hard to come by is very important. Finding a reproducible way feed companies into the top of your sales funnel. We talk to people that don’t even want to work through a proper strategy, but they want leads. Maybe we should cover what the heck…

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Mar 10

The cost of doing nothing

Posted by TRO

The cost of doing nothing is famous sales rhetoric. It’s also a real thing, although it seems to smack of Monday morning quarterback. The cost of doing nothing just ponders the idea of lost opportunities and revenue if new avenues are not pursued. Also, the things we’re doing now may have a crash…

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Mar 2

How to never have a bad week in prospecting

Posted by TRO

Here at TRO, we get leads every week for technology firms across North America. It’s a moving target and our clients want results every week. We do a lot of things here and have developed best practices to make sure that happens. To condense some of those ideas for the typical salesperson that…

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Sep 13

4 Ways Marketing Automation Drives Leads

Posted by TRO

According to marketers, the greatest benefit of using marketing automation is generating more leads. Simple enough, Challenges? Research from Venturebeat’s marketing automation study indicates that, aside from the differentiating the features of each platform, the biggest challenge of marketing automation for business is understanding how it fits into their organization. Perhaps that’s the issue… companies are trying…

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Sep 13

What is Marketing Automation and should I be paying attention?

Posted by TRO

Everyone is talking about it. Is this going to be mandatory soon, like having a website? We don’t have all the answers, but with a plethora of platforms (say 5x fast) you can pick the level of complexity and your price point. So lets start at what is it? Here’s a nice working…

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