Jun 23

Why do people care about lead nurturing?

Posted by Isaac

    Discussion and strategy around lead nurturing is on the rise and is becoming more and more relevant as we move into the buyer-empowerd purchase process. Below is a model outlining what lead nurturing does. Organizations care about this strategy because it plays to the new way people want to buy; the informed…

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Jul 31

5 Reasons why Inbound and Outbound Lead Generation are Perfect Together.

Posted by Isaac

Inbound marketing is the new kid in town. Outbound marketing is as old as cold calling itself. Think “Danielson” and Mr. Miyagi. Can the two get it together and defeat Cobra Kai? As exciting as the ROI can be on a good inbound campaign, it doesn’t work in every situation. On the other…

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