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Why Outbound Lead Generation is Effective in 2019.
Posted by TRO
While browsing my LinkedIn feed, I came across an interesting video post talking about selling through LinkedIn messenger. If you want to see the full post, you can check it out here. To summarize the post, the original author was voicing her complaint of the constant barrage of 100's of LinkedIn sales pitches she receives…
Read More Posted in Lead-Generation-Tips
5 Lead Generation Tactics for 2019
Posted by TRO
Digital marketing and lead generation in 2019 is going to change drastically. What used to be effective only a few years ago is no longer going to work like it used to. If you want to stay ahead and compete, you need to utilize these 5 tactics in order to thrive in 2019.…
Read More Posted in Lead-Generation-Tips
Why you can’t Convert Everyone
Posted by TRO
Email conversion can be tough. When measuring the effectiveness of your email campaigns, one of the crucial metrics to examine is the responses you get. Reading message feedback is a great indicator to see if your campaign is reaching the right people in an effective way. Looking at my own messaging I came…
Read More Posted in Email-Marketing
The Problem with the “Sell me this Pen” Question.
Posted by TRO
I was browsing Quora the other day and an interesting post came up. "Is the sell me this pen question still relevant?" The answers that I saw quite frankly astounded me. People were saying things like "It's relevant if you are hiring a sales person" and "A sales person needs to know how to sell…
Read More Posted in Lead-Generation-Tips
Sorry, Cold Calling is Still Obsolete
Posted by TRO
For those of you who have been following my articles for a while, you might remember an earlier blog post I wrote titled “Why you Should Stop Cold Calling.” I also edited a video for TRO called “Why we Quit Cold Calls.” So as you can already tell, I’m not a fan of…
Read More Posted in Lead-Generation-Tips