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Digital marketing and lead generation in 2019 are going to change drastically. What used to be effective only a few years ago is no longer going to work like it used to. If you want to stay ahead and compete, you need to utilize these 5 tactics in order to thrive in 2019.…
Read More Posted in Lead-Generation-TipsEmail conversion can be tough. When measuring the effectiveness of your email campaigns, one of the crucial metrics to examine is the responses you get. Reading message feedback is a great indicator to see if your campaign is reaching the right people in an effective way. Looking at my own messaging I came…
Read More Posted in Email-MarketingI was browsing Quora the other day and an interesting post came up. "Is the sell me this pen question still relevant?" The answers that I saw quite frankly astounded me. People were saying things like "It's relevant if you are hiring a sales person" and "A sales person needs to know how to sell…
Read More Posted in Lead-Generation-TipsFor those of you who have been following my articles for a while, you might remember an earlier blog post I wrote titled “Why you Should Stop Cold Calling.” I also edited a video for TRO called “Why we Quit Cold Calls.” So as you can already tell, I’m not a fan of…
Read More Posted in Lead-Generation-Tips