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Why you can’t Convert Everyone
Posted by TRO
Email conversion can be tough. When measuring the effectiveness of your email campaigns, one of the crucial metrics to examine is the responses you get. Reading message feedback is a great indicator to see if your campaign is reaching the right people in an effective way. Looking at my own messaging I came…
Read More Posted in Email-Marketing
The Problem with the “Sell me this Pen” Question.
Posted by TRO
I was browsing Quora the other day and an interesting post came up. "Is the sell me this pen question still relevant?" The answers that I saw quite frankly astounded me. People were saying things like "It's relevant if you are hiring a sales person" and "A sales person needs to know how to sell…
Read More Posted in Lead-Generation-Tips
Sorry, Cold Calling is Still Obsolete
Posted by TRO
For those of you who have been following my articles for a while, you might remember an earlier blog post I wrote titled “Why you Should Stop Cold Calling.” I also edited a video for TRO called “Why we Quit Cold Calls.” So as you can already tell, I’m not a fan of…
Read More Posted in Lead-Generation-Tips
How to Introduce Yourself on LinkedIn (2019)
Posted by TRO
For any sales person, recruiter or business owner trying to grow, LinkedIn is a great platform to meet potential clients. LinkedIn has the casual atmosphere of a social media platform combined with a concentration on building business relationships. The amount of advanced targeting you can do also really allows you to narrow in…
Read More Posted in Social Media Tips
3 Tips to Improve your Sales Process as a Consultant
Posted by TRO
If you are thinking about starting your own consulting service or if you are currently running one, the toughest part is often how to get consulting clients in the first place. You know your services are beneficial and so do clients you have worked with in the past. But now you have reached…
Read More Posted in Lead-Generation-Tips