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How to be more Influential on LinkedIn.
Posted by TRO
If you have anything to do with marketing, or media in general, you should be aware of influencer marketing. According to mediakix.com, the influencer marketing industry is expected to reach between $5-$10 Billion dollars over the next 5 years. Consumers are wising up to traditional advertising and ,with the addition of adblocker, conversion…
Read More Posted in Social Media Tips
3 Facebook Advertising Strategies Your Small Business Should Implement.
Posted by TRO
When it comes to online digital advertising, nothing beats customized targeting. Being able to get your ads in front of the right people is crucial to having a cost effective lead generation campaign. The best targeting platforms by far are Google and Facebook. If you don't currently have some kind of advertising budget…
Read More Posted in Social Media Tips
How Can Technology Companies Use SEO to Generate Quality Leads?
Posted by TRO
Chances are if you are involved in technology, you’ve heard about SEO. Search Engine Optimization or SEO is when you use keywords to move up in the ranks when a potential customer searches for your specific industry. So, if you were a company that provided cell phone repair, for instance, you would want…
Read More Posted in Lead-Generation-Tips
Why Optimizing Your Website Matters (Even Without Sales)
Posted by TRO
I'm sure we have all experienced it (working at TRO I know I have). We get a request by someone to check out their product or services and we want to see what they have to offer. The first place we check is their website only to find out it's horrible. Worse yet, sometimes they…
Read More Posted in Lead-Generation-Tips
Why you Should Stop Cold Calling.
Posted by TRO
When I first started at TRO, I remember my boss talking about his previous team making 1000’s of cold calls a week for several years while watching their metrics dwindle. Having done cold calling before for a large corporation, I can understand the frustration of trying to close customers this way. A lot of companies…
Read More Posted in Lead-Generation-Tips