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Jul 16

Why Optimizing Your Website Matters (Even Without Sales)

Posted by TRO

I'm sure we have all experienced it (working at TRO I know I have). We get a request by someone to check out their product or services and we want to see what they have to offer. The first place we check is their website only to find out it's horrible. Worse yet, sometimes they…

Read More Posted in Lead-Generation-Tips

cold calling sucks frustrated sales person
Jul 9

Why you Should Stop Cold Calling.

Posted by TRO

When I first started at TRO, I remember my boss talking about his previous team making 1000’s of cold calls a week for several years while watching their metrics dwindle. Having done cold calling before for a large corporation, I can understand the frustration of trying to close customers this way. A lot of companies…

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Jul 2

4 Tips to Improve and Grow Your Instagram Page.

Posted by TRO

Instagram is a powerful social tool. With over one billion active monthly users since being acquired by Facebook  in 2012, it is no wonder businesses want to use it to their advantage.  As the content manager for TRO and a local food blog, here are four tips that I wish someone told me…

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Good vs Bad LinkedIn Introductions hand shakes
Jun 25

Good vs Bad LinkedIn Introductions

Posted by TRO

When it comes to professional networking online, few websites can compare to LinkedIn. While it's important to maintain an online presence and have potential clients reach out to you themselves, it's just as important for you to reach out as well. While you may want to try and recruit or sell a service…

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Jun 7

How to Follow up with Digital Leads

Posted by TRO

Congratulations, you did it, you have perfected your online marketing strategy. Your prospects filled out your form, responded to your email, or reached out to you directly for more information. You have leads that are interested but now you don't know how to respond to them. As a lead generation specialist, I hear…

Read More Posted in Lead-Generation-Tips

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