Each kind of lead is different, so each one needs to be dealt with in its own way. Much like a friend. according to digitalmarketer.com, you need to understand the differences in how to approach a lead to develop it into a real sale. We will discuss the three most common types of leads, and how to deal with them.
The first is a cold lead. This is someone who knows slim to none about you or what you do. So, the first step here is to introduce and indoctrinate them to you business. This shows them a little taste of who you are, and also establishes some credibility. Next, you’re going to want to start engagement with this lead. This can take the form of a like, share, comment, repost, etc., which can help in targeting them for ads in the future. And lastly, segmentation: this is where you can see specifically what their interests are in your brand, and you can translate that into how you target them in future ad campaigns. If they click on your blog post about boats, we know that they’re not JUST interested in outdoors, but they’re specifically interested in Boats.
Next, is warm leads. These are people who know what you do, and have interacted with you at some point. They’ve either responded to your email-list, followed you, subscribed, or visited your website. And the goal for them is SEAL THE DEAL! Turn that warm traffic into more engagement, a small purchase, or connect them with your sales staff. This can show them that you are reliable, and establishes full credibility.
And at last, hot leads. Your squad; these are people that have already bought something, are loyal followers, and know that you are dedicated to them. The main goals for them are to get high-dollar sales, get them to buy something more frequently, or to get a new product. Another goal is activation; if an old customer hasn’t interacted with you recently, remind them that you still exist. Show them a new product that they might be interested in to reestablish yourself as a solid business.
In order to be successful in digital marketing you must understand the process of how “to turn strangers into friends, friends into customers, customers into repeat buyers, and repeat buyers into raving fans.” This type of cold, warm, and hot traffic is the same system that Facebook uses, and it’s built to work. So if you play by these rules, it will give you better results.