Discussion and strategy around lead nurturing is on the rise and is becoming more and more relevant as we move into the buyer-empowerd purchase process. Below is a model outlining what lead nurturing does. Organizations care about this strategy because it plays to the new way people want to buy; the informed way, and the empowered way. For more information on how and why it works, stay tuned or reach out to us and we will be glad to discuss what’s going on and if it could work for your organization.

 

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