I’m sure we have all experienced it (working at TRO I know I have). We get a request by someone to check out their product or services and we want to see what they have to offer. The first place we check is their website only to find out it’s horrible. Worse yet, sometimes they don’t have a website at all! A lot of consultants think that they just have to buy a template, fill in a few blank spaces and then call it a day. Simple right? Surely this template is optimized to work perfectly for me, I paid a whole $19 for this after all.
Even if your website has never generated sales, it could still be losing you
sales even if you don’t direct people to it.
Having a slow or outdated website hurts your credibility as a business. This is especially true for the IT and technology sector. Just think about it. Lets say you are looking to spend hundreds or thousands of dollars on a new IT or software solution.
Would you trust someone whose website takes a long time to load? What if they have images that are gritty or unrelated to their service? What if they advertise as being local but their phone number or location is shown as being out of state?
How are you supposed to trust that they will do a good job for your company when they can’t even create a functioning website?
What you can do to fix the problem.
Securing a functioning website is essential because it could be costing you sales that you didn’t even know about. That’s why it’s important to check if you’re optimized or not. Here are a few things that you can do to improve your site:
- Optimize your images by condensing their size and format. (.png to .jpeg for instance.)
- Get rid of or move unrelated sections of your website to decrease load time. (Do you really need a team section on both the main page and the contact page?)
- Remove unnecessary widgets. (It’s cool that you can make your sliders move, but if it’s slowing down your site think about removing them.)
- Make sure all your inbound and outbound links work correctly. (404 errors are evil and hurt your SEO.)
If you aren’t sure what you can do to improve your site, there are a few free online tools you can use to give you a general idea. Here are a few:
When trying to generate sales, it’s important to remember that every online experience you have to offer could impact a potential sale. That’s why it’s important to make sure your website, LinkedIn page, social media accounts, landing pages and email addresses are all up to date and optimized. This way, your customer gets the best possible experience from you and it ensures your credibility to potential buyers.
Learn more about why just having a website isn’t enough by watching our video below: Get rid of Your Website:
Do you have a functioning website, but don’t know how to follow up with your digital leads? Check out our blog post How to Follow up with Digital Leads.